Analytic & Split Testing
If you are not tracking your website visitors, then you’re a CRAZY FOOL!!! If you are serious about building a successful business you will need to continually be improving your conversion rates. Which means testing the variables like your subject lines, open rates, squeeze pages, sales letters, calls to action, and prices.
Google Analytics – Get a much deeper insight into your website visitors. Find out exactly where your traffic is coming from, where they’re clicking, and how long they’re staying on your site. Google Analytics also allows you to setup conversion tracking so you can see exactly which traffic sources are sending you the most subscribers and sales.
Trackn – This is one of my personal favorite tools and one of the most important. It allows you to create tracking links to see exactly which traffic sources are sending you the most visitors so you can get the best value from your advertising investments. It’s super easy to use and its scalable for any business size.
Adtrackz Gold – This is another one of my personal favorite tools for tracking. It allows you to create tracking links to see exactly which traffic sources are sending you the most visitors, subscribers, and of course sales. It provides an additional layer of very important data that’s not easily tracked in Google Analytics. Adtrackz Gold is a must-have if you want to scale your business to six or seven figures!
Google Website Optimizer – Great free tool for creating A/B split tests. Like everything online it does have a learning curve to use but it’s an awesome tool for split-testing sales letters, squeeze pages, headlines or basically anything you want.
ClickTale.com – This tool will create a visual demonstration of how people move through your website. Watch movies of visitors browsing your website. Find out exactly how people are interacting with your website. You will be able to see every mouse movement and every single click.
Ducksboard – Pulls all of your stats into one simple dashboard. You can view your daily new subscribers, visitors, sales, Google Analytics, AdSense revenue, and more on a single page.